As the Founder and head designer of Maadrn Fine Jewels Inc, Mairi Shewfelt is responsible for overseeing all facets of the company. She does a very thorough due diligence when choosing recycled, upcycled, deadstock precious gemstones, diamonds and pearls. Seeking out gemologists and dealers globally that share her ‘Ethos’ for sustainability is an integral part of the company. She uses only recycled gold and silver. She is passionate about her commitment to changing how jewelry is made and reducing toxic waste from mining and manufacturing. Her vision is to open the marketplace up for sustainable and ethical handmade jewelry that is both affordable and luxurious. Her jewelry is designed in London, Ontario and is made in Toronto. Her one-of-a-kind pieces are sought-after all over North America and Europe.

Mairi gained her vast business experience in the Fast Moving Consumer Goods (FMCG) market from her time spent as an executive at PepsiCo. She covered nine Asia Pacific countries that spanned their Snack food, Drinks and Oats divisions. Prior to moving into the FMCG market, she worked as a currency and fixed-income trader for Chase Manhattan Bank in Toronto, Canada. Mairi is currently taking her GRA and GIA diamond certifications and has worked in the jewelry industry for over seven years. Maadrn Fine Jewels is a vetted member of the Canadian Jewelers Association.

Mairi enjoys getting involved in local charity events and supports local food banks. She is an avid supporter of My Sister Place (Women Community House) and Anova, which offers shelter, counselling and support for women and children experiencing mental health issues and abuse. Mairi also supports the Children’s Health Foundation in London, Ontario, along with the Canadian Cancer Society.

Mairi relocated with her family from London, England, to Canada in 2016. She is married and has one daughter and two dogs. Her attention to design and detail can be seen in every piece of jewelry she makes.

“I founded Maadrn Fine Jewels to change the way people think about Luxury Jewelry. Eco-Luxury to me, is about taking care of yourself and the world we live in. For my business, it is about using recycled stones, ethical trading practices and manufacturing techniques that won’t harm the environment. Plus, making 95% of our jewelry in Canada is something to be proud of as we support our economy and its workers".