As the Founder and head designer of Maadrn Fine Jewels Inc, Mairi Shewfelt is responsible for overseeing all facets of the company. She does a very thorough due diligence when choosing recycled, up-cycled, dead stock precious gemstones, diamonds and pearls. Seeking out gemologists and dealers globally that share her ‘Ethos’ for sustainability is an integral part of the company. She uses recycled gold and silver. She is passionate about her commitment to changing how jewelry is made and reducing toxic waste from mining and manufacturing. Her vision is to open the marketplace up for sustainable and ethical handmade jewelry that is both affordable and luxurious. Her jewelry is made in Toronto, Ontario. Her one-of-a-kind pieces are sought-after all over North America and Europe.
Mairi gained her vast business experience in the Fast Moving Consumer Goods (FMCG) market from her time spent as an executive at PepsiCo. She covered nine Asian Pacific countries that spanned their Snack Food, Drinks and Oats divisions. Prior to moving into the FMCG market, she worked as a currency and fixed-income trader for Chase Manhattan Bank in Toronto and London England. Mairi has worked in the jewelry industry since 2014. Maadrn Fine Jewels is a vetted member of the Canadian Jewelers Association.
Mairi enjoys getting involved in local charity events and supports local food banks. She is an avid supporter of My Sister Place (Women Community House) and Anova, which offers shelter, counselling and support for women and children experiencing mental health issues and abuse. Mairi also supports the Children’s Health Foundation in London, Ontario, along with the
Canadian Cancer Society. Mairi sits on various boards in Canada.
Mairi relocated from London England to Canada in 2017 to be closer to her family. She has two dogs and splits her time between Canada, England and Italy.
“I founded Maadrn Fine Jewels to change the way people think about Luxury Jewelry. Eco-Luxury to me, is about taking care of yourself and
the world we live in. For my business, it is about using recycled stones, ethical trading practices and manufacturing techniques that won’t harm the environment. Plus, making 95% of our jewelry in Canada is something to be proud of as we support our economy and its workers."
Crafting Your Vision: Custom Jewelry Experience
At Maadrn Fine Jewels, we believe in turning your unique visions into reality. If you're searching for something truly one-of-a-kind, don't hesitate to get in touch. Our skilled artisans are here to collaborate with you on crafting a custom piece that perfectly encapsulates your style and story.
Whether it's a personalized design or a cherished piece of preloved jewelry that you'd like to transform, we're excited to hear your ideas and bring them to life. Connect with us today to explore the art of bespoke jewelry creation.
Get in Touch
Please reach out if you are looking to have a custom piece made or would like to discuss remaking your preloved jewelry.